WeChat Marketing is an essential tool for any business in China, and it’s a great way to increase your brand awareness and engage with potential customers. But it is also a highly competitive environment, and you’ll need to be strategic to stay relevant.
Choosing the right type of WeChat account is an important decision for any business seeking to get more out of their WeChat marketing campaign. There are two different types of WeChat accounts: Subscription accounts and Service accounts, each with its own corresponding set of benefits.
Verified WeChat official accounts are a great place to start for businesses looking to build their online presence in China. They give you access to a variety of marketing tools that are often unavailable elsewhere, including WeChat Ads and KOL promotions.
Content – A key element of WeChat marketing, and one that will help you differentiate your brand in the Chinese market, is diverse and well-rounded content. It should include a mix of news, announcements, product information, tips and lifestyle posts that relate to your business’s USPs and target audience.
Video – A growing trend in WeChat and other online marketing platforms, video is becoming a powerful form of communication, and can help brands reach their target audience. WeChat provides a number of tools that can help you create, share and distribute video content, from live streams to animated slideshows.
Loyalty Programs – Another key aspect of WeChat marketing, loyalty programs can be an effective way to engage with consumers. These programs can involve putting QR Codes on physical products, giving out rewards or lucky draws for scanning the codes, or even sending members virtual gifts.
WeChat Index – A basic marketing tool that is available for free, the WeChat Index allows users to track keywords in WeChat similar to Google Trends. This helps them measure their popularity, benchmark against competitors and create content that matches users’ interests.
In-app promotions – Another key aspect of WeChat advertising, in-app promotion is an extremely effective way to gain more followers. For example, Burberry used a WeChat app to promote their London runway show by offering audio commentary and a virtual plaque for people who sent them a message.
The company’s mobile app even allowed consumers to book a ticket for the show, so they could experience it in real time. This strategy boosted engagement and helped them build loyal followers in the Chinese market.
Developing Creative Ads for WeChat
Using WeChat to launch a creative advertising campaign is an excellent way to build your brand and attract new followers. Whether it’s through banner ads, WeChat Moments, or key opinion leader promotion, these ads will allow you to drive traffic to your website and collect sales leads.
Aside from promoting products and services, WeChat ads can be used to promote your brand’s social media accounts or a specific event. They can also be used to send out promo texts to your followers when you post something on your WeChat account, like a new video or story.