Content Inc.

The 6 Step Content Inc. Model

This book is built around what Joe calls the “Content Inc. Model” which is a six step process marketers can follow to efficiently and effectively develop a winning content marketing program. What are the steps?

  1. The Sweet Spot: A blend of your core knowledge and passion.
  2. Content Tilt: Defining what makes you different from your competition.
  3. Building the Base: Determining which content distribution channels will be your foundation for publishing.
  4. Harvesting Audience: Leveraging different methods to draw in new audience members.
  5. Diversification: How to break out from your base distribution channels and build additional streams.
  6. Monetization: Once you’ve scaled your model, how will you use it to generate revenue?

By focusing on building an audience first and defining products and services second, an entrepreneur can change the rules of the game and significantly increase the odds of financial and personal success.

– Joe Pulizzi