YouTube marketing is an extremely intimidating tool for new brands. It combines a highly strategic approach with one of the biggest resource-rich forms of marketing. That’s why we created this full guide for YouTube newbies and YouTube veterans alike.
In order to effectively use YouTube as a marketing tool, you have to master a few simple things first. In fact, learning how to market on YouTube is easier than almost any other website/blog platform out there. The biggest difference with YouTube is that it allows users to upload videos that are both personal and commercial in nature. In addition to allowing users to upload and share videos, YouTube also offers a variety of other features including search, tagging, and comments. This combination of powerful tools and intuitive functionality makes YouTube one of the best platforms for getting started with digital marketing.
In order to optimize your videos, you need to master two different concepts. The first concept is called keyword density. The more keywords you use in your video description and tags, the better chance you have of getting found in the search engines. A good place to start with keywords is to simply type “Videos on YouTube” into the search bar. Once you see the video titles or videos that have relevant keywords, add them to your keywords text in your video title. Video tags are very helpful as well, because they can tell the search engines what kind of video you’re trying to target.
One of the hardest things about marketing video on YouTube is finding decent content. If you’re creating videos in your spare time or while at a job, it might be hard to come up with a video that will rank well. When creating videos, focus on providing valuable information to your audience. YouTube works best when you focus on creating quality content and not just trying to sell.
Another useful way to get traffic and build your audience on YouTube is through video contests. Contests are used to increase viewership among internet users and to attract prospects to your website or blog. You can use YouTube marketing to attract prospects and win awards in video contests. As a rule, your competition should feature original videos with interesting captions and graphics. When creating videos, experiment with different camera angles and different styles of editing, but keep it simple and clear.
With your YouTube channel, you can also use a variety of social bookmarking sites to draw attention to your videos and to get more subscribers. StumbleUpon and Digg are free social bookmarking sites that allow readers and subscribers to instantly vote on your page and bring you more exposure. When creating videos for your audience, you can also submit them to these popular sites to help increase your visibility.