chatbot marketing is a unique marketing technique which uses computer programs to automatically interact with customers and prospects, both on your site or on your mobile app for the express purpose of making sales. Unlike other similar marketing strategies, it makes use of the data available from Facebook, Twitter and Google to help marketers create effective promotional messages that reach prospects at their own pace. This saves valuable time that would otherwise be spent talking to prospects and trying to convince them to take an action that benefits the company. With Chatbot, marketers can simply enter into a discussion on Facebook, set up a short poll or ask a question on Google+. As soon as a user responds, a promotional message containing the link to the company’s page appears on his or her desktop or mobile screen.
By using a combination of traditional methods of persuasion, like advertising, brand building, personal selling and interaction with customers, along with advanced technologies like artificial intelligence and a rich customer journey experience, marketers are able to improve conversion rates, close more sales and generate greater profits. The new and improved methodologies developed by Chatbot Marketing ensure that the promotional messages are engaging, relevant and instantly noticeable to users across the various social networks. All these benefits translate into increased revenue, more loyal customers and higher bottom lines.
Chatbot Marketing starts from identifying your ideal customers and prospects. This is often done by conducting market research, like studying real customer interaction and activity on Facebook, Twitter, Google+ and other platforms to understand who your ideal customers are and where they are located. In this process you will identify what problems your target audience is most concerned about and how much do they care about those problems. After this, you need to find out what problems your customers most often face and how to solve those problems. It is here that you need to engage in interactive dialogue with your target audience, especially with people who could be your ideal customers.
With this information, you know which questions to ask and which actions your customers most likely will be willing to do or take to solve their problems. Once you have the answers to these problems, it is time to present them to your target audience, in a way that your customers will be motivated to engage with it. For instance, if you know that your audience is mostly men, then you need help designing your Facebook fan page to be appealing to men. You can use Facebook’s news feeds and quizzes to ask your audience relevant questions about things that they care about and then present your solution to them, in a manner that they will be more interested to try out your product or service.
Apart from studying the Facebook profile and demographics, you can also use tools like geography to help you find out where your target audience lives and works. This enables you to provide appropriate solutions to their problems, in a manner that is most likely to engage them and convert them into paying customers or even members. This is how you get your new recruits for your business, so make sure you are getting your money’s worth. There are a lot of tools you can use to learn how to use Facebook map to find users in a particular area and how to use them to find customers in that area. You can also use Google places to locate users in specific locations, like cities and schools. All of these tactics will help you with your chatbot marketing efforts.
Of course, this is not enough, because you still need to qualify leads, so that you will be spending your time and resources to the best of your advantage. A good example of qualifying leads is by sending out email teasers to your existing list of subscribers. These teasers let your current subscribers know what you are up to; your latest offerings and the like. Since this is not spamming, your chatbot marketing examples should never promote your own products.