Influencer Marketing Strategy – Why Use Instagram?
Influencer Marketing is an important tool for building a brand online. The new face of marketing has become known as “influencers,” people whose voices and influence can be heard in the same loud and clear manner as traditional media outlets. While this makes them seem like business partners, the truth is that they have their own independent way of getting their message out. With their help, you can get your brand and products in front of millions of people, and it’s a simple process of connecting with influencers. Here are some tips to help you engage with fans and influencers on Instagram.
There are two ways to engage with fans and social media influencers on Instagram: engaging with the users directly and indirectly. On the one hand, you can go directly to the influencers and ask what they are up to. For instance, at GQ’s recent Style Awards, Pinterest’s director of creative, Dave Mathews, reached out to followers by asking, “What’s your style? pin it on a canvas for my favorite Instagram photographers.”
But the best way to engage with influencers is to engage with them indirectly. This way, you not only get to create word of mouth marketing for yourself, but also get free exposure for your company. When bloggers talk about your brand, it’s important to engage with them and ask them questions about their personal lives. As one of the most trusted and most used bloggers in town, Mary Zei who is at GQ magazine, is definitely someone you want to engage with. She’s a real personality and she’s one of the first people bloggers will ask when they need a blog about something they’re interested in.
It’s true that the way you word your post will have an effect on how it gets shared. And engagement with influencers is a great way to drive traffic to your website. But for me, I want to get my brand and products out there as much as possible. And so when I reach out to a blogger, I ask them questions about their life (if they have one) or their work (if they have one). In many cases, if I answer a question about my product or my brand, it will also be used as content for my Instagram page and blog.
Engaging an influencer also gives me another audience to promote to. With social media and word of mouth marketing becoming more important, creating an audience for you brand is vital. And this is where engagement strategies come in. Through this engagement strategy, you can gain access to a new audience of people. In turn, you’ll be able to grow your audience at a much faster rate. In a short matter of time, you can see your brand awareness and brand value exponentially increase with an influencer marketing strategy.
So when you’re working on an Influencer Marketing strategy for your brand, consider who you are aligning with. Are you aligning with traditional media outlets like magazines or newspapers? Or are you aligning with new forms of media like YouTube, twitter, and Instagram? The answer to this question will have an impact on your strategy. If you are looking to grow your business with more focus and less emphasis on traditional outlets, consider an influencer marketing strategy.