Clubhouse Marketing is a great way for companies to establish their brands and promote their products and services. It’s a real-time conversation format, which means that you can get feedback on new content ideas and learn from your audience as you go. It’s also a great way to connect with dream customers and create new partnerships.
Whether you are an established company or a startup, Clubhouse is a platform that has unlimited possibilities for you and your business to grow and develop. It is a global network that provides a virtual stage to share your knowledge, ideas and opinions with people around the world.
The app is free to download and has over 10 million users across over a thousand live chatrooms. It has proven to be a great tool for businesses and individuals worldwide within a few months of launch.
How Clubhouse works: Join a room, raise your hand to speak and collaborate with the discussion host and listeners. It’s easy and a great way to connect with your target audience in an authentic manner.
Build credibility as a speaker on Clubhouse: Talk about your industry and provide tips, use cases and best practices to your audience. You can even introduce your brand’s values and goals in a way that feels genuine and authentic.
Incorporate your brand story, founder note, company culture and more into your conversations to connect with potential customers on a personal level. Ask for feedback, recommend products and conduct focus groups to drive engagement and improve your business’s product offerings.
Invite influencers on your Clubhouse talks: If you are a luxury brand, consider hosting talk shows that feature celebrity endorsers. It’s a great way to engage your audience with a personal touch, and it gives you an opportunity to get your voice heard among other top brands in your industry.
Host an industry-focused conversation: If your business is based on ethical sourcing, you can launch a Clubhouse discussion that focuses on how your product is made, the environmental impact of your supply chain and other topics related to your mission. You can also hold a Clubhouse podcast with your industry peers to find innovative solutions to common problems faced by your competitors.
Show your audience that you are the expert on a topic: As a speaker, make sure to give your listeners tips, industry insights and useful data points that will help them make informed decisions about their future purchase. You can also discreetly mention your company and product, but only when it’s relevant to the discussion.
Attract followers to your rooms and clubs: Whenever you host a discussion or speak in a room, your followers will be notified and will be able to follow you. These “followers” will then be able to see your discussions and join you on the app as well.
Use the app as a social media platform: Its popularity grew rapidly with its exclusive invitation-only status when it first launched and is currently a great way to market your brand. In fact, the app’s PR pushes and early buzz helped it receive coverage by every major tech, startup and business website in 2020, including CNBC.