As you might have noticed, there are many new Digital Marketing trends affecting businesses today. These trends include selling products and services through social media, personalization, headless e-commerce, conversational marketing, virtual reality, and visual search. Let’s take a look at some of the most common ones and how they may impact your business. Here are some other digital marketing trends that may affect your business:
The use of social media has shifted the way consumers shop. For instance, over 50% of global messaging app users have messaged brands for information or products. In fact, consumers expect businesses to be on these platforms. Other digital marketing trends are aimed at enabling consumers to sample products through their smartphones, such as social media feeds and augmented reality product try-ons. Despite the many new digital marketing trends affecting business, brick-and-mortar retail continues to suffer as a global pandemic affects the way we shop.
NFTs are an important part of the metaverse. Brands use them to connect to communities and as digital badges. The NFL has started using them as digital badges to distribute to Super Bowl 2022 attendees. The NFL has also hired metaverse experts to develop their own digital badges. Other brands have launched art projects to increase brand awareness and customer loyalty. But what about the most popular digital marketing trend for 2019? Let’s take a closer look at these new trends and discover how they may affect your business.
Email marketing has become saturated. With mobile devices becoming the default tool for every online activity, brands are turning to push notifications to capture customers’ attention. In fact, more than half of consumers agree to receive emails from brands they follow. In addition, brands are increasingly combining social media with e-commerce to boost sales. They see that social commerce can provide greater benefits than either alone. A social commerce platform like Facebook can generate more traffic and leads than any other marketing channel.
Artificial intelligence is a powerful tool that analyzes consumer behavior and patterns on websites and social media. It can be used for email customization, product recommendations, and e-commerce transactions. Companies like Starbucks are using artificial intelligence to create personalized recommendations for customers using an app. And voice search is another trend that’s sweeping the world of digital marketing. As a result, it’s crucial to adapt to the ever-changing digital world or risk being left behind.
Consumer privacy is a big issue for marketers. GDPR (General Data Protection Regulation) is helping to enforce greater transparency when it comes to privacy. GDPR has also forced companies to adopt conversion modeling. And while most marketers are focused on measuring sales, consumers are increasingly considering their impact on the environment. Google Trends reports that more people are searching for “local” or “sustainable” food. With these trends, brands need to be transparent about their environmental impact.
The use of micro-moments is an ongoing strategy that helps brands build trust with their customers. With two billion active users worldwide, micro-moments can help brands identify the moment when customers are likely to make a purchasing decision. Influencers use their large followings to boost their brand’s profile. These are all important marketing trends to keep an eye on in 2019.