Digital marketing is the practice of using digital technologies to promote and sell products or services. It is a rapidly evolving industry, and as a result, it’s essential to stay up-to-date with the latest trends.
Below are some of the most important digital marketing trends that you should be aware of in 2017. These will impact your ability to attract new customers and retain current ones, so it’s crucial to understand what is going on.
Virtual Reality and Augmented Reality
The rise of VR and AR means that you can create more immersive experiences for your customers. This will enable you to offer more personalized and interactive content, which in turn will increase engagement and sales.
Video Advertising
In recent years, video has become more popular than ever before. This trend is expected to continue in 2017, and we expect to see more brands using video as a way of reaching out to their target audience.
Account-Based Marketing
ABM is a B2B marketing strategy that targets specific accounts, usually within a company. It allows marketers to tailor their messaging and build relationships with key decision makers. ABM can help companies save time and money by focusing on their best prospects, and it can also improve conversion rates.
Customer Relationship Management
CRM is a form of customer service that involves communicating with customers in a personal, one-to-one manner. It helps businesses connect with their most valuable assets, which can include customers and employees. It can also provide a valuable source of information about customers’ needs and goals, so it’s important for digital marketers to implement it into their strategies.
Predictive Analytics
This technique uses big data to predict future behaviors and preferences of your customers, which can then be used to personalize your communications. It can be a great tool for helping your team get ahead of the competition, and it’s something that will be increasingly important in the coming year.
Chatbots
Chatbots are a great way for businesses to provide customers with answers to their questions without having to use an employee’s time. They are able to provide responses immediately, and can be used across multiple platforms and devices. They are also highly customizable, so they can be branded with your logo and brand colors.
AI and Automation
The rise of artificial intelligence and automated processes will continue to be a trend in the digital world, especially with the advancements in the field of machine learning. The technology allows for more efficient and effective processes, so we expect to see more companies adopt this in the year ahead.
Social Commerce
As the number of users and platforms continues to grow, social media has adapted to become a shopping alternative for consumers. This is a good thing for both retailers and customers, as it can help to increase customer loyalty.
Recommendations from friends and family
This is a great way for brands to stay connected with their customers, and it can be a fun and engaging experience for them as well. It’s also a way for companies to show off their creativity and build relationships with people they would otherwise have no way of connecting with.