With one billion monthly users, Instagram is an incredible social media platform that can help businesses connect with their audience. But before you can start marketing on Instagram, you need to understand how the platform works and what you need to do to get the most out of it.
Your Profile
Your Instagram profile is a major part of your overall marketing strategy, so it needs to be as aesthetically pleasing as possible. This means having a high-quality profile photo, a bio that tells your story, and an engaging feed filled with eye-catching images. You also want to make sure you’re using the right hashtags to boost your content and increase engagement.
Branded Hashtags
Instagram hashtags are a great way to engage your audience and expand your reach on the platform. They help people find your posts and show them how others are using your brand or product. However, it’s important to use hashtags that are relevant to your business, and that have a strong community surrounding them.
Video Posts
When you’re promoting a product or service, sharing video content is an ideal way to show off your brand and create a memorable experience for your customers. Whether you’re showing off your company culture, educating your audience about a specific topic, or sharing a recipe, video content is an excellent way to grab attention and build trust with your followers.
IGTV
Despite being just a few months old, IGTV is already making waves in the world of social media, and it’s a fantastic place for brands to share high-quality video content. Whether you’re sharing a new product or launching a special campaign, IGTV is a perfect place to share short, snackable content that your audience will love.
Instagram Stories
Instagram Stories are a fun, time-sensitive way to get your content in front of your target audience. They can be a great way to showcase your brand culture, give behind-the-scenes looks at what goes into running your business, and even feature live events you host or attend.
Reels
The big 2020 release from Instagram was the introduction of Reels, 10- to 60-second vertical videos that can be shared on your feed and shown to thousands of potential followers. Reels are a great way to capture a customer’s attention and turn them into a repeat buyer or customer.
Insta Audit
Run an audit of your Instagram profile to make sure it’s attracting your target audience and providing a positive user experience. This will allow you to see how your profile is performing and make adjustments if needed.
You’ll also have the opportunity to test out new features and explore what your competitors are doing. You can check out their hashtags and communities to get a feel for what’s working for them, and how you can improve your own Instagram strategy.
Bios
In addition to the hashtags and keywords you use in your captions, it’s a good idea to have a branded hashtag within your Instagram bio. This makes it easy for profile visitors to click through and view your other Instagram posts, which can help you increase your organic reach.