A digital marketing agency differs from a traditional marketing agency primarily in that they tend to be more focused on results-oriented marketing in the digital realm. A digital marketing agency tends to focus more on creating a buzz about a business or product via social media, video streams, podcasting, etc., compared to the traditional form of marketing. A digital marketing agency would then use this Buzz to further build and shape the company’s brand through a concerted plan of promotional activities and events. The result is a higher conversion rate and more traffic to websites.
What is the Buzz? Buzz is everything a consumer sees about a business. It includes what people say about a business online, which sites they visit, where they go to find information on services and products, which products are talked about, etc. If you are working with a digital marketing agency, they will likely be focusing their efforts on finding ways to drive this buzz about your company to the point that it becomes viral. This basically means that everyone who comes across your content end up talking about you and your company. The key to all of this is good old fashioned word of mouth.
What Does the Digital Marketing Agency Does? Traditional marketing agencies spend time crafting a well crafted advert for their clients and trying to create the ‘perfect’ package. They generally work with copywriters and other professionals to help create this campaign. On the other hand, digital marketing agencies operate in much the same way. However, what they do in this capacity is to take a company’s brand and spin it in a way that allows them to capture the consumer’s imagination and give them something to talk about – in short, the buzz.
What Kind of ROI Can I Expect? Just like any other traditional agency, the cost of using the services of a digital marketing agency will vary depending on what you need. If you have a small budget then you can expect to receive minimal services. However, if you want to generate a lot of buzz around your company and wish to create a significant influx of new enquiries then you should seriously consider utilising the services of one of these agencies. Of course, you will still need to market your product to a certain extent – but there will be far fewer people coming into contact with your product as compared to a traditional campaign.
How Can I Create Buzz About My Business With a Full-Service Digital Marketing Agency? A full-service digital marketing agency will not only help you with the generation of buzz, but they will also help you implement it. When you hire such an agency, you are essentially hiring a small army of professionals who will help you launch your marketing campaign. The agencies will help you create the right image and will also provide you with the means to measure the success of your efforts.
As an example, you can expect such an agency network to include agencies that work on Facebook and Instagram. Many Facebook users now include both Facebook and Instagram in their daily activities. So for people to see your brand – or if you are trying to sell products – then why not take advantage of this fact? Instead of spending time building up your presence on Facebook or Instagram, you should spend your time optimising these two platforms to bring in more customers and clients.