Which Trends Are You Following? Find Out More About Digital Marketing Trends
In recent years of working with online-y items, we’ve witnessed the huge rise in digital marketing trends. Twenty or thirty years ago, you were a fool not investing in digital marketing for your business. However, these days, you’re a fool unless you’re investing in digital marketing as well.
Digital marketing trends have changed dramatically over the past few years. For example, in early 2021, there were not that many people who knew what social media was. As social media gained popularity, many companies scrambled to figure out how to make their brands more accessible via these sites. Many of the failed attempts included creating duplicate content, sending mixed messages across the board and making it difficult for customers to find brands that they were interested in.
However, there is one aspect of this new marketing trend that applies equally well whether you’re on Facebook, Twitter, Instagram or Google+. It’s called Viral Marketing and it works on almost any platform. The trick is to create highly engaging content that is highly visible to the masses and offers a solution that solves a problem. It should then be made available for free to whoever wants it.
For example, take the Instagram account of a fitness trainer. While Instagram is a fantastic way to communicate with potential clients, the trainer might want to consider partnering with an affiliate marketing company like Hootsuite. If you post an Instagram image of you doing the work out or performing some other workout, people will share it with their network and Hootsuite will send a notification to all of their users to share. This can result in a large number of Instagram followers who are all looking for this particular service or product. This could result in massive revenue for the trainer.
Another example of this is social media marketing on Facebook. When you use the Facebook application, a “Like” is shown next to the image of the person you are following. You can also add a short description and/or tagging option to Facebook to help others find your page. You can also add a photo to encourage users to click on it and see what you have to offer. When a user clicks “Like”, it can result in a link to your Instagram page or to Hootsuite. This all takes place without you having to make any effort.
There are many different types of digital marketing trends going on at once. People are using their cell phones, their laptops, their watches, and they’re even listening to their iPods while they go about their daily business. The digital world is constantly evolving and growing, so it only makes sense to jump on board and start communicating via various different types of social media outlets. This is the best way to keep in touch with your clients and fans.