Before start, let us define what podcast marketing really is. Podcast marketing is the process of creating a plan and utilizing all tactics that are geared towards increasing your audience and popularity. Many times people get asked, How do you build podcast audience? They have a wrong notion that you just have to create an audio-only radio show and hope for the best. This just isn’t true at all.
In order to increase traffic to your website, generate leads, and improve your bottom line, you need to use all available tactics and strategies available to market your podcasts effectively. One of the most important things you should do is to utilize content marketing to target your potential customers. Although many people think that podcast marketing only involves creating great audio content, but it actually incorporates a lot of different elements that are needed in order to grow your business successfully.
Content marketing in podcasting is a great way to get people to search your site and potentially become your regular listeners. By incorporating a great deal of unique content you will be exposing your site to more potential customers who might not otherwise know about you or your business. When people enjoy your podcast they are likely to search out more of your content. As more people search your site for information, you will have a higher chance of having people find out about you and your business. More exposure = more people = more potential customers = higher profits
Another excellent tactic is to incorporate audio cross promotion. If you were to make a podcast based on your blog, you can incorporate links to your blog into your podcast. Just be sure to keep the links relative to your blog’s topic or else your listeners won’t find your embedded link because it would be unrelated. Another way to utilize audio cross promotion is to give away bonus audio products as downloads from your podcast. This strategy not only helps build an audience that is interested in your site, but it also helps to promote one of your most valuable assets – your voice.
Once you have an established audience, it is important to develop relationship with your listeners. Keep in mind that the goal of podcast marketing is not to convert new listeners to customers, but to keep existing customers. By maintaining a positive attitude and treating your listeners with respect, you will be able to build an amazing relationship with your audience which will lead to lifelong customers.
The last element of podcast marketing strategy is to always expand your target audience size. Many people find success by being open to expanding their target podcast audience size. While this strategy can be risky, especially if your target audience tends to be younger people, it can be effective. When you start to grow your target audience size, you may notice your profits rise and your subscribers grow as well.