How to Write an Effective Subject Line for Email Marketing

email marketing

In today’s fast-paced business environment, the subject line of an email is one of the most important elements. Most people spend less than a second assessing the subject of an email before deleting it or moving onto the next one. Even if your message contains valuable information, an email subject that does not pique the reader’s interest will be ignored and discarded. Here are a few tips that will boost the opening rate of your emails:

Keep your subject line short. Most email readers will scan through their inbox quickly, so you should aim to keep it to around five or seven words. Short subject lines also tend to attract more attention and generate more engagement. For example, if you’re selling a pair of jeans, try to keep your subject line as short as possible. You can even use funny emojis and cartoon characters. While it’s not necessary to use these tricks, your email will be received by more subscribers if your subject line is short and simple.

A well-written subject line can increase open rates by as much as 2%. Subject lines that include movie titles or song lyrics can increase open rates by up to 26%. Using a CRM to create personalized subject lines can help in this endeavor. Using the name of your recipient in your subject line is another effective way to increase your open rates. Personalization can also help you increase your unique click-through rate by at least 41%.

Humans are drawn to lists. Use these to highlight the most important aspects of your topic. Make sure to use numbers and statistics that are easy to understand. Adding a name to the subject line is a controversial topic. Although MailerMailer’s study found that including the recipient’s name in the subject line did not reduce open rates, MailChimp’s data scientists still suggest using the recipient’s full name in the subject line.