Weibo is one of the fastest growing Chinese social media networks. Although Weibo now dominates China s personal space, it’s still growing fast (see below) and as a result, there are 5 key ways for brands wishing to get more exposure in China to do so: Weibo Influencers. A brand can create an account and add influential users, who will then post quality content on their behalf. The user, in turn, posts the content to all of the users that he or she has added to their account. Content posted by influencers can spread like wildfire, reaching a great number of people that may not have even been aware of the brand’s existence before.
This is the ideal platform for marketing campaigns. By creating content, which draws in followers, you are able to target a far greater section of the population. If the content appeals to these followers, they can help spread the word, increasing the brand’s visibility to a greater demographic. Weibo is also great for tracking the popularity of a campaign. Many companies, for example, have found that Weibo is a good platform to test the effectiveness of a new product launch or expand their existing marketing campaign.
Weibo has many advantages, but one of its downfalls is that it lacks the traditional media marketing tools such as TV, newspaper, magazines and the likes. While it can be used to promote and track engagement levels, influencers are generally not paid for their services. In fact, because this is only a social media marketing tool, there is no pay per post, no payment for retweets or likes and there are no adverts. Therefore, the brand must engage with users on the platform in order to generate engagement and then use Weibo to deliver this engagement to the audience. This process is known as the ‘engagement strategy’ and is the traditional Chinese method of marketing and engagement.
So how can you leverage Weibo to engage with the influencers? One way is to create a content update about your brand, which has links back to your website. You can also engage with the influencers through other social media platforms such as Facebook, Twitter and Google+. By keeping track of the engagement level with the influencers, you will be able to understand their needs and make appropriate changes to your website or content.
Weibo is a highly dynamic platform where you can interact with your audience. This gives you the opportunity to develop different campaigns and to fine tune them to get the best results. By reaching out directly to the audience and using the appropriate content, you will be able to increase the engagement level and therefore the return on investment. For example, some marketers use Weibo for review-based campaigns, review-style content and product reviews. Other marketers may use the platform for lead generation campaigns and viral campaigns.
Weibo Marketing has the potential to connect you with the ideal customers and leads. It is a great way to get new customers while engaging with your existing ones. By following the strategies discussed above, you will be in a good position to maximize your return on investment (ROI) in a very short period of time. There are a number of campaigns that you can use to attract new customers and to engage with your existing ones. By implementing a few of these strategies, you will be able to greatly improve your visibility and take your business to the next level.