How to Use WeChat Marketing to Boost Your Sales in China

If you are doing business in China, it is imperative to have a strong WeChat Marketing strategy. Today’s Chinese consumers have completely integrated digital technologies into their spending habits, and WeChat is their number one online app for building a customer base. Whether you are looking to expand your business or relaunch an old one, WeChat is the way to go. Here are some tips on how to use WeChat Marketing to boost your sales.

WeChat Marketing

WeChat’s massive user database makes it easy for brands to reach users at every step of the buying process. The best times to post updates in China are early morning and weekends. Content that is relevant to the customer’s interests can establish your business as a thought leader in the industry. Using WeChat ads is a popular strategy, but they are expensive and lack detailed targeting. For small businesses, it is recommended to use Baidu for a more targeted WeChat ad campaign.

WeChat is a highly interactive platform and brands must tailor their content accordingly. Personalized content is more engaging to consumers than generic content, so try to tailor your articles to different fan segments. For example, if you are in the fashion or beauty industry, you should create a video post to share your product or service. You can also add an activity like a contest or giveaway, such as a special discount. Besides, video content can increase your brand’s e-reputation and brand image.

WeChat advertisements can be extremely effective. They can promote your brand or activity and direct customers to your e-commerce platform. Unlike banners, WeChat ads are available for a 48-hour lifespan and disappear after six hours. These ads will have a viral effect, increasing the number of target users who view them. You can use these methods to boost your brand’s reputation on WeChat. And if you aren’t a Chinese company, you can still get started with WeChat marketing.

One of the most important aspects of WeChat is its one-to-one nature. In addition to sending greeting messages to new users, you can also send messages that are specific to your brand. Moreover, WeChat users can search for your brand or product through “Search” for it. If your brand has a website, you can embed a link to it in your WeChat page. Aside from providing an easy way to connect with followers, WeChat has an endless amount of potential for marketing.

You can also try WeChat Moments. These mini programs are ads in a WeChat article. They can be converted into sales. Depending on your audience, you can create different kinds of Moments. For instance, you can use WeChat’s native content. However, if you are targeting Chinese users, you can use a WeChat ad. This ad type is unique in that it will be displayed to the user.