To maximize the effectiveness of WeChat marketing, it is important to understand how to use it effectively. The platform offers many benefits. First, an official account allows you to reach a wider audience via direct messaging. This allows you to leapfrog traditional websites. Second, it gives you the ability to target a wide audience with a creative campaign. Third, WeChat offers the ability to create and customize customized ads. Using a cost-per-mille (CPM) model is a great way to increase your cost-per-mille.
An Official Account allows you to interact directly with your followers. If you don’t have a Chinese business license, you can still use the service to market your brand. The New York Times, a leading publication in the US, recognized WeChat’s game-changing potential in 2016. The website even dedicated a video feature for WeChat marketing. In 2016, the New York Times’s official account surpassed the 889 million mark, indicating that this platform is here to stay.
Incentives are an excellent way to increase your WeChat engagement. A chicken jumping game was one such game. The concept of this gamification strategy is simple, but it can be very addictive. By combining these techniques, you can create a long-form content that will generate high levels of engagement. As an added bonus, your WeChat marketing campaign will get additional exposure. Once you’ve built up a good fan base, you can start engaging with your followers in new ways.
Pre-roll ads in WeChat allow you to promote your official account. These videos must be at least 5 minutes long in order to be effective. Then, you can place an ad on the “Search” page, where the user can purchase the item after clicking the ad. To create a more viral campaign, you should create a WeChat H5 Brochure and invest in mini-programs in WeChat.
In addition to banner ads, WeChat offers a number of other ways to reach the right people. For example, a banner ad on WeChat will be featured on the bottom of articles posted by other official WeChat accounts. This feature can increase brand awareness. When you’re promoting your business on WeChat, it’s important to create a social media page for the platform. Creating a WeChat account will allow you to target the right audience.
A miniprogram can help you reach the right people in the right location. Creating a miniprogram for WeChat Moment ads is a great way to target WeChat users by location, age, and gender. These are highly targeted ads and will boost your brand’s exposure, but there are a few key limitations. However, if you have a website, we would recommend this option. This will give you better results for your advertising efforts.