The fastest growing segment in digital marketing is interactive content. It is a trend that is predicted to reach $112 billion by 2023. Consumers are turning to mobile devices to find information, and social media allows brands to reach them instantly. By implementing interactive content into their marketing strategy, brands can engage consumers on a more personal level. Developing a strategy for promoting your products or services using interactive content is critical to success in the future.
In addition to content creation, NFTs also play a major role in the metaverse. Brands are leveraging these products as a way to connect with their communities and act as digital badges. For instance, the NFL recently gave a unique NFT to each spectator in Super Bowl 2022. Each NFT had a unique number of seats and rows, so that it was an instant keepsake. Another company that is embracing this trend is Disney, which is hiring metaverse experts to develop storytelling experiences without boundaries.
In addition to predictive analytics, machine learning and data mining will become increasingly popular. Companies will be able to forecast future market trends and make better decisions based on data. For example, Walmart has partnered with Google to launch Walmart Voice Order, a feature that lets customers shop using Google Home. Amazon has also incorporated voice commerce into its AmazonFresh service, allowing customers to order their groceries through voice-enabled devices.
Virtual reality (VR) has become increasingly popular, with eMarketer predicting 65 million VR users worldwide by 2023. AR will also be popular, with eMarketer estimating that it will reach 110 million users by 2023. In recent years, news of data breaches has dominated headlines. This puts people’s personal information at risk, causing real concerns for brands and customers. So what can brands do to make it more secure?